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Direnzo Watches
was created in Geneva in 2016 by Argentinian architect and watch designer Sergio Godoy Di Renzo.

It draws inspiration from the magnificent race cars of the 40’s & 50’s.

The goal was to create a timeless but contemporary wristwatch, which, while both elegant and subtle, transmits a sense of excitement and speed.


Direnzo Watches
needed a strong digital strategy for its launch on Kickstarter.

The challenge was to attract and build a loyal audience of watch aficionados, who share similar values for minimalist and tasteful wristwatches, that evoke an era of pioneers and mould-breaking engineering.


A brand style guide was created in order to achieve a tasteful, consistent and recognizable cross-platform presence.

A color scheme was crafted based on visual references from the 40’s & 50’s.

A slightly washed out look with desaturated warm colors was created to be used throughout Direnzo’s communications.

A personal, reliable and inclusive tone of voice was adopted.


Editorial themes were created and official brand content was produced including photos, short videos, a kickstarter film and a press-kit that was sent to hand-picked watch bloggers and experts.

We left room for spontaneous publications and adopted a tailor-made #hashtag strategy for better appealing to our audience.


We started  publishing new social media content 6 months before the launch on Kickstarter.

Bloggers who received the press-kit containing the prototype, started responding very positively about the watches and publishing great articles about them.


The launch on Kickstarter was a huge success! Direnzo’s pledge was reached within 4 hours after the launch.

Check out the campaign.

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