In April I was approached by the owners of Sicily That’s Amore, a luxury tour operator in South Sicily. Sylvie and Luca are a couple who fell in love with this magical Island and decided to share their passion with others.
They had already launched their site a while back. They were looking to improve their online image and content to boost sales. Well, they came to the right place. No one loves traveling more than me, what made me their perfect Guinea pig.
The couple had done a fantastic job before opening their business. They personally hand picked all the boutique hotels, restaurants and third parties they work with. They literally put themselves in the shoes of their future guests. Everything was meticulously planned and selected with high standarts and authenticity in mind.
I find that modern travellers are much more educated and informed about what’s there to do and how much it costs. But those who seek more upscale and original experiences don’t always know how to find ideas.
I personally find most of my future destinations through Pinterest, Instagram and digging through blogs. That’s how I get inspired. But it tends to get quite challenging when it comes to doing something out of the ordinary. And that’s what they master.
After a lot of reflection we’ve created a digital strategy aiming at collaborating with their partners and promoting UGC to amplify their message.
Sylvie and Luca’s knowledge and love for this place is what makes the whole difference between them and their competitors. It’s high-end and down to earth at the same time. A very unique experience.